The way nature intended. Coleman Natural's sustainable farming practices distinguish these chickens from those raised conventionally in this country. Their feed contains no antibiotics. In contrast, conventional growers use antibiotics to stimulate growth. Chickens taste like what they eat, and at Coleman Natural Foods the vegetarian diet consists of corn and soybean meal. Conventional feed contains animal fat and animal byproducts. The chickens grow from day one to maturity in a stress free environment - spacious poultry houses that have natural daylight. They roam freely throughout these barns; the earth floor is covered with a layer of rice hulls, a natural bedding. The chickens receive humane treatment at all times during their lives. The ranchers use sustainable farming methods. Why would you accept anything else?